Our Story
Our Story: Michael Fux’s Vision for Affordable Luxury
At Sweet Values, we believe luxury should be for everyone—not just for the few who can afford to pay premium prices. Founded with a passion for designer fashion and a vision shared by our co-founder, Michael Fux, we’re on a mission to make luxury affordable for all.
A Visionary's Legacy
Michael Fux, a successful entrepreneur and passionate philanthropist, has always believed that everyone should have access to the finer things in life—without the financial burden. Thanks to his connections with top suppliers in the luxury market, we’ve been able to create a unique partnership that brings you authentic, high-end designer sunglasses at unbeatable prices.
Authenticity You Can Trust
At Sweet Values, we know that shopping for discounted designer products can raise concerns about authenticity. Let us be clear: every product we sell is 100% authentic. We source directly from authorized distributors, ensuring each item is brand new and delivered in its original packaging. Before any product reaches you, it goes through a rigorous inspection process by our team of experts, ensuring that what you receive is genuine.
Our partnership with Michael Fux’s exclusive network gives us the opportunity to provide these luxury items at 50-70% off retail prices. Luxury doesn’t have to break the bank—and we’re here to prove it.
Our Mission: Luxury Without Limits
Sweet Values is more than just a discount store. We are curating a collection of designer sunglasses from brands you love—Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen—and offering them at prices that make luxury accessible to all. And while we’re starting with sunglasses, our vision is to expand into other categories of high-end fashion—bags, clothing, shoes, and more.
Why Shop With Sweet Values?
- 100% Authentic Designer Goods: Every item we sell is sourced from official distributors and comes in its original packaging.
- Expert Quality Control: Each product is inspected and verified by our team before it’s shipped to you.
- Luxury for Less: With our unique sourcing relationships, we’re able to offer luxury designer items for a fraction of their retail price.
Join us on our mission to make luxury accessible to all. Shop confidently, knowing you’re getting the best designer deals—luxury, reimagined.